The BigWigs campaign engages local corporate and community leaders as representatives in the fight against breast cancer. During the 4-6 week campaign, each BigWig will raise or give a minimum of $1500, which will be used to ensure access to essential breast health services and education programs, and support research to find the cures for breast cancer. Through this program, 75 percent of funds raised remain in local communities to help fund local breast cancer initiatives.
BigWig [ ˈbigˌwig ] (noun): an important person, usually in a particular sphere; synonym: VIP · (very) important person.
Komen BigWig (noun): a very important person on a mission to end breast cancer forever by raising awareness and funds in their community; willing to have fun while wearing a ridiculous pink wig.